The management of any event consists of several different elements (event dependent), that all need to be made to run smoothly together as one whole entity, all elements that come into play need to be constantly monitored and adjusted to suit an environment and industry that is for ever changing and evolving.

Event Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly. Surprisingly, there is no formalized research conducted to assess the growth of this industry. The industry includes fields such as the MICE (Meetings, Incentives, Conventions and Events), exhibitions, conferences and seminars as well as live music and sporting events.

Genetic Promotions and its staff not only understand this environment but organize, manage, market and promote within it daily. The successful management of an event includes the overall looking after and over see of a range of different elements including: Security, stewards, first aid, fire, police, council, area mangers/stage managers, as well as overseeing an events schedule/time planning, refreshments, sound crew, lighting, artists/DJ’s/entertainers, hospitality & sponsors/advertisers.

To think that this is not all the elements that can be involved with an event it’s no wonder it makes sense to contract in the skills of a service provider like Genetic Promotions. If you would like to get in touch to discuss what Genetic Promotions can do for you and your event/promotion, just click on the contact button below, to either drop us a message or to obtain all are contact details.

Genetic Promotions service a variety of areas including corporate events (product launches, press conferences, corporate meetings and conferences), marketing programs (road shows, grand opening events), and special corporate hospitality events like concerts, award ceremonies, launch/release parties, commercial events and private (personal) events.

We handle a specific scope of services for any given event, which at its maximum may include all creative, technical and logistical elements of the event. (Or just a subset of these, depending on the client's needs, expertise and budget).

Get in touch to see what we can do for your next event.

What is event management?

What is an Event Manager

 What is event management?
Event management is the application of the management practice of project management to the creation and development of festivals and events.
Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event.

The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.

The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Every industry, charity, society and group will hold events of some type/size in order to market themselves, build business relationships, raise money or celebrate.

Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event..

The Event Manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession.

The Event Manager may become involved at the early initiation stages of the event. If the Event Manager has budget responsibilities at this early stage they maybe termed an Event or Production Executive. The early stages include:
Site surveying, Client Service, Brief clarification, Budget drafting, Cash flow management, Supply chain identification, Procurement, Scheduling, Site design, Technical design, Health & Safety,

An Event Manager who becomes involved closer to the event will often have a more limited brief. The key disciplines closer to the event are: Health & Safety including crowd management, Logistics, Rigging, Sound, Light, Video, Detailed scheduling, Security,''

In the past Event Management was a skill that one could only learn from getting out there and putting in the time to do learn from one’s mistakes and experiences. But now there are an increasing number of universities which offer Graduate Degree/Diploma in Event Management, especially in the UK where they have been quick to catch on to the new interest and many are now offering certificate, diploma, degree and masters degree coursework.

At Genetic Promotions we are proud in the fact that we were one of the first to obtain a degree in this field to put alongside are years of experience. The study of this industry backs up the experience we have with world wide recognised BA Hons qualification.

Study includes organizational skills, technical knowledge, P.R., marketing, advertising, catering, logistics, decor, glamor identity, human relations, study of law and licenses, risk management, budgeting, study of allied industries like television, other media and several other areas.