Genetic Promotions (formally DubMinty Promotion), was founded in 1994 in Hong Kong, South East Asia. DubMinty Promotions started out as two school friends who, when they’d had enough of attending parties, clubs, school discos and dinner dances which consisted of bad music mixed with minimal effort and no attention to detail, decided they could do a far better job and started touting their services out to schools, colleges and private businesses.

One of the two friends started concentrating more on promoting and organising events, which soon led onto organising and promoting private parties for both individual and corporate clients.

While the other concentrated on the more musical side of business, by establishing himself as a DJ in the territory (HK), soon becoming one of the few elite DJ’s in Hong Kong at the time. Gaining sets with Sasha, John Digweed, Derrick May, Pete Tong and Paul Oakenfold to name but a few of the array of super star DJ’s and acts to visit Hong Kong and reside beside him.

On the nearing arrival of 1997 and the hand-over of ownership and control of Hong Kong from Great Britain to China, DubMinty, like a lot of businesses and people, decided to return to the UK, upon which DubMinty Promotions reformed and decided to expand its promotions much more into the Club arms of the industry.

It wasn’t long after this move that DubMinty Promotions changed its name to Genetic Promotions, with the arrival of new investors. It was also decided that the company wanted to expand its business remit to include complete Event Management facilities for small promotions to festivals for thousands, taking care of every imaginable element involved within that, including: Health & Safety, First Aid, Fire safety and clearance all the way to bomb evacuation requirements and procedures.

Genetic Promotions also wanted to expand so we would be able to offer a full range of promotional activities for potential clients. All of which we realised would involve extensive training into areas previously untouched by us, but would also require qualified proof as to what we already do and what we aimed to do. All of this was done by our Managing Director who now holds a BA (Hons) degree in Music & Entertainment Industry Management, which he adds to over 15 years experience in music/event management and promotions.

Events created, promoted and managed by Genetic Promotions include Full Spectrum a 6000 capacity music event for University Students, as well as Eclectic Vibes in which Genetic Promotions was hired to create, organise, promote and manage the entire event as well as the full INFX team of 35 staff, for the Eclectic Vibes event by INFX Promotions.

Genetic Promotions staff have also been hired on freelance contracts by companies that include: The Ministry of Sound, God’s Kitchen and Gate Crasher, Cadbury’s UK, Pilsner Urquell Lager, Cointreau Liqueur, Alpro health foods UK, Andrex UK, Surf, Phones4u, Buckinghamshire University and BT Broadband.

We also formed the first ever ski jam in California open to both the UK and US markets, bringing UK DJ’s to perform at the legendary Caesars Palace Casino for a month long event tour known as THE BRITISH INVASION. The tour saw over 25 events spread across the month from corporate sponsors events, to on mountain ski jams, and twice weekly club nights at Caesars Palace to hundreds on a weekly basis.

Genetic Promotions has also been hired on a freelance basis for the last 4 years as international tour managers to the Ministry of Sound. Over seeing tours to France, USA Norway, El Salvador, Brazil, Argentina, Turkey, Uruguay and all over the UK.

We now promote our own roster of artists to all corners of the world.